Beat Drop :)

Chris

Problem Statement:

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Chris is a tech savvy young person who needs an easy way to pay with digital currency because it streamlines his life.

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Colleen

Problem Statement:

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Colleen is a loving mom who needs an easy no-fuss app that's accessible and understandable because she not as technologically inclined.

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I decided to dig deeper into the user process by creating a User Journey map for each persona.

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                                                         As the design process continued to evolve, I made sure to keep the design aligned with the information obtained through user research.

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Here you can see navigation cues at the top left using universal icons

such as the hamburger menu icon for easy recognition and access to other

parts of the app

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Additionally, you can see that a variety of payment options are provided to

accommodate for user preferences.

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Simple fonts and clean lines were essential in maintaining the accessibility concerns as well as a fresh design for the tech savvy.  I wanted to ensure that this screeen was also balanced in the sense that it was not overly text heavy since it was already so image heavy with album art.

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The completed spread of digital wireframes was userd to create a low-fidelity prototype. the user flow that I connected consisted of making an album purchase which, would be used in the usability study so we could gather feedback.

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                                                                          The final high-fidelity prototype allowed for a cleaner flow for purchasing the albums and also curating a rewards system.

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Accessibility is always important and especially considering the wide breadth of users who will hopefully be utilizing this product. I wanted to be sure to take these into account to enusre equitable design.

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The first usability study indicated that users were annoyed and concerned that there was no order summary before the payment is actually made so, I added an order review screen between the "Payment" screen and the "Order Confirmation" screen.

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The second usability study revealed subtle design consideration that were desired so users could easily differentiate the menu screen. I wanted to keep things rather simple while still denoting that this screen was different from the others by simply adding colored confetti in the background to make it stand out more clearly to users.

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